From the Atlantic:
The producers of Showtime's Weeds have partnered with Marc Ecko to build a digital platform that could eventually alter the show's story
After hours and hours spent mastering FarmVille, you're ready to upgrade from corn and soybeans to a real cash crop: marijuana. Weeds Social Club, a new game for Facebook, lets you grow and sell pot (and potted) plants online.
The game could eventually serve as a testing ground for new characters or stories to be incorporated into the actual show.Launched on Monday, June 27, to complement the season premiere of Showtime's Weeds, the game is just the latest brand extension for Hollywood producers who have already mastered action figures, TV shows, DVDs, apparel and more. "Social games played on Facebook are the new frontier for film and television tie-ins," according to Businessweek's Douglas MacMillan. "This summer, two movies -- Disney's Cars 2 and Fox's Mr. Popper's Penguins -- and a popular Showtime series will attempt build buzz and some extra revenue by featuring their characters in Facebook games."...MORE